To judge anything, one should be impartial, your decision should purely be based on objective criteria, right? Not really… Impartiality has zero impact on the average consumer of today. The average consumer aspires to be a sheep. They want to follow products blindly. They base every feeling purely on reviews, hear-say, price and brand popularity. And with millions of competitively priced products just a click away, you have to work smart, not hard. So basing retail decisions on reviews, hear-say etc. makes 100% sense.
What GRINDS me, is the sheep who follow brands blindly. They slander the competition and take part in ANY ‘My-Brand’ vs ‘Your-Brand’ conversation they can find:
- FB vs G+
- Apple vs PC
- OSX vs Windows vs Linux
- Adobe vs Macromedia vs Corel vs GIMP
- Canon vs Nikon
- BMW vs Mercedes
- Mares vs Tusa
The list goes on…
Your product opinion should be based on the UX. So if you love your Android, because it does everything you want it to do – GREAT – Don’t diss my iPhone and call me a “Fanboy” because the internet told you to.
Tips for the opinionated/argumentative/competitive bunch out there:
- Review the latest version of the product that you dislike.
- Be impartial.
- Respect the rainbow array of users out there. What works for you, does not necessarily work for everyone else.
- Remember: User + Product = Result. Always consider the optimal result for the user in question – Perhaps that little thing that peeves you, has some function or works better for other users.
Next time someone mentions a product/brand that you’ve never used before, think before you go: “BAAAaaaaaaaaahahaaaaaah!”