Fesignerd Tip #002 – Choosing a company name

When picking a company name, stay away from swiss-army-words for company names. There are usually like 30 spectacularly different ways to get your new name wrong.

Case name: “ulikem.com” (Supposed to sound like: “You like them”, but could be read as “You lick ehm”)
How people could get it wrong: youlikem.com/ulickem.com/youlickem.com/youlikehm etc.

If you have some graphic magic to make your “ulikem” stick to the front lobe of your target market, go for it. I would love to learn your tricks

Multifunctional is rarely functional. Do less…

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