Timelessness is a myth in most things fashionable. Your new brand however, is not a fashion statement. “Logo trends” are a bit of an oxymoron. Trends date you – and not in the romantic sense. To follow a trend when you create a new brand is like tattooing a baby. Just because something is ubiquitous, doesn’t make it right. Have a look at these 10 timeless logo’s:
Most of these guys have refreshed their brands over the years. They kept brand awareness in mind. They took their already simple timeless logos, and they simplified them even more.
Your logo should live and grow with a brand, but it shouldn’t adhere to the latest, greatest fads.
Longevity is key. Do less.