I know getting a new logo designed is like giving birth – both painful and rewarding. Please don’t give the young’un seven arms and six legs – finding clothes for your ‘Frankenbaby’ will be near impossible.
In other words: Stay away from tons of colours, gradients, drop shadows, textures, transparencies and what ever else jumps up and down, when developing your brand. Remember, you have to apply this brand to several applications.
Do less…
Fesignerd 
I think I may actually just have nightmares now – thanks.
It’s how I feel every time I look at look at bad design.